British Famous

Agency: Ogilvy NY

A post-Brexit Britain has been struggling to attract a younger tourist set - particularly from the United States. The ones who do make it over usually end up in the same well-trodden places. Our assignment was twofold - make Britain appealing again, and get this audience to consider venturing outside of London.

We took the old trope that people aren’t really “famous” until they’ve made it in America, and cast a British comedienne to prove that theory correct. Her role was also twofold - her personal pursuit of American fame by doing things she believes Americans love, all while showing off the best parts of Great Britain in the process.