Jägermeister
Jägermeister was set to launch Cold Brew Coffee in the US with a huge on-premise push right before the pandemic hit. Plans of heavy trial were thwarted so getting it into the hands of would-be drinkers was the challenge - along with the fact that no one really knew what to expect from cold brew coffee mixed with Jägermeister.
Enter German comedian Flula Borg to make sense of the complex taste, as well as make people feel bad about getting their money back if they didn’t like it.
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